Southeast Asia E-commerce Platform

About Us

Refinin’ is an e-commerce platform that focuses on green beauty – all-natural, earth-friendly yet upscale beauty products including skincare, cosmetics, and makeup – guaranteed to make you feel good, look good, and do good for the environment. For every purchase you make, you also help out our local brands.

We collaborate with local indie brands that deserve to be noticed by our customers. Together, we believe in progressive, creative, and free-spirited beauty. We value thinking outside the box and rewriting the traditional rules of what it means to be beautiful. We believe in indie.

Currently, our main focus is skincare – after all, what is beauty without the right skincare? Take a look at our featured indie style products including cleansers, exfoliants, and serum. Make sure to drop by the blog to see our list of featured skincare essentials and makeup tips.

Do you know of an indie brand that deserves recognition? Or do you think your own skincare regimen needs to be known? Send us a shoutout at hello[at]refinin[dot]com

Our Story

It all started with a simple Twitter search. I was looking for the latest in indie skincare products and cosmetics, when I noticed how few people knew about these indie products. I realized we needed a platform to promote indie style skincare – not just for the customers, but also for local brands that deserved to be known.

Fast forward to a few months after, and Refinin’ was born. To ‘refine’ is to improve something by making small changes; here at Refinin’, our vision is to reinvent beauty – unconventional yet authentic, creative, and independent – and that starts right here.

Join our movement, support local, and spread the word.

With love,

Arisya md Isa

Giving back

Refinin’ is proud to be working with the National Cancer Society Malaysia (NCSM). Every product you purchase is a step closer to a world without cancer.

Your purchases allow us to support holistic cancer–related services for cancer patients, caregivers, and the public through these five centres – Cancer and Health Screening Clinic, Nuclear Medicine Centre, Resource & Wellness Centre, and Children’s Home of Hope.

As our loyal customer, you are not only our partner in promoting indie beauty, but also in creating a better world.  Make a difference in someone’s life today. Want to learn more?